Kevin Xiao

Here is why you should sell to construction workers and other rugged markets, and the products you need to ensure a long-term safety program.

STAPLE OF moms and grandmothers everywhere, “Better safe than sorry,” has proven its worth a million times over. It’s self-explanatory—no one’s more sorry than the guy who skipped the precautionary measures. Because, in that context, it usually implies being burnt to a crisp, poked with something sharp or losing an arm /finger/insert appendage here. The adage also rings true when considering the sale of safety items as promotional products. The stakes are understandably higher than those of other categories, and goods that don’t live up to expectations mean customers end up on the wrong side of a close call. On the other hand,

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