Lisa Leitch

Lisa Leitch, sales strategist, speaker and coach, became the first female sales speaker to earn the dual designation of Certified Speaking Professional and Certified Sales Professional. Leitch was honored with the Certified Speaking Professional Designation at the National Speakers Conference in Indianapolis, Indiana last week

In these precarious and unpredictable times, you have two choices—you can deploy a defensive sales strategy or an offensive sales strategy. If you choose to run defense, you will sit and weather the storm, stop spending and buckle down for a tough year. On the other hand, if you choose to run offense, you will become proactive and savvy, and show your clients you can and will grow their businesses in 2009.