Golf is one of the few sports that encourages individual fashion. The styles worn by golfers show their character, professionalism and dedication to the game. A golf course is often an outdoor office for much of corporate America.
Moisture-wicking fabric wins the performance-wear popularity contest. APERSON ONLY has to consider the steadiness of antiperspirant and umbrella sales in this country to know that, from a comfort standpoint, an overabundance of moisture just isn’t OK for the average human. Maybe it’s simple biology. Orangutans—primates with whom we share around 95 percent of our genetic makeup—are known to craft rain hats out of leaves. But regardless of how clever these friendly apes might be, they’ve yet to come up with any solutions for the sweating thing. Such know-how can only be a byproduct of that last 5 percent of uniquely Homo sapien
TIME HAS COME to answer the question, which, truthfully, has long been decided by some of the leading fashion houses: What’s in for spring? This year’s answer is not color, nor is it cut. Don’t be surprised that length is not it, either. This spring, fabrics are where it’s at. “The newest thing in business casual apparel is a gradual swing toward upscale fabrics,” noted Lee Strom, senior marketing manager at Seattle, Wash.-based SanMar. But, it’s not just any kind of fabric that’s in. “Luxury fabrics, like silk, are becoming more obtainable and are available at approachable price points,” explained Strom. Strom couldn’t be
THE COLOR GREEN has always been closely linked to golf. There’s the deeply colored grass blanketing golf courses, often reputed to be reason enough for golfers to haul irons over hills, if just to practice their swing. There are the lucrative business deals made on the course and in the clubhouse, or the state of being “green with envy” for the wealth which hovers as closely to the sport’s reputation as an overzealous caddy might to his or her golfers. Golf’s many connections to the color green shouldn’t only tempt its players, though—a few facts make a strong financial case for the success of