For those of you who stopped short on page 62 of Promo Marketing's June issue, you might have asked yourself, "Why is there a picture of a baby in a collegiate wear article?" No, we weren't suggesting you try to find a foothold in the competitive niche market of child prodigies. Surprisingly enough, according to Mindy Anastos of Ball Ground, Georgia-based LAT Sportswear, infant and toddler items are the most popular items the company supplies to colleges and universities. Joe Ebaugh, director of trademark licensing at the University of Maryland in College Park, Md., agreed: "Little infant cheerleader sets, bibs, youth products … if you can envision seeing a logo on it and having it marketable and consumable, we'll take a flyer on it."
Let’s revisit, if you will, one of the most special and overwhelming times in a young person’s life: the tour de universities. Running around the country through various hallowed halls of learning is enough of a whirlwind, to be sure, but the most daunting part of it all has to be the variables involved. You might be able to briefly try each school on for size, but you won’t know if it truly fits until it’s been bought and paid for (first-semester transfers can testify to this).
FROM THEIR INCEPTION as appropriate-for-daytime-wear wardrobe standby (or inappropriate, depending on who’s doing the judging), T-shirts have been the put-upon younger brother of the apparel clan. Slacker. Underachiever. Slob. Uniform of the basement-dwelling video-game player, or worse, the go-to garment for sweaty work outside or on a treadmill. Yet, in the last 10 years or so, there’s been a bit of a shake-up in the hierarchy. T-shirts grew up. In fact, they became king. In an effort to emanate a more offbeat vibe, many designers began adding them to their collections, emblazoned with rock-and-roll icons and/or ironic witticisms. Likewise, in a nod toward