Natalie Taylor

Trae Taylor, owner of Peak Incentives, Herndon, Va., designed a self-promotion campaign: The $5,000 Mystery Flavor Game, where contestants were to guess the flavor of custom-flavored lip balms purchased from SnugZ USA, Salt Lake City. Following almost 10,000 guesses in the past 18 months, the company named Natalie Taylor of Reston, Va., as the first $5,000 winner. “We’re thrilled that Natalie, a prospective new customer, is our first $5,000 winner,” noted Taylor. “Looking back, I never would have imagined that this promotion would be so successful—everybody loved it.” Peak Incentives purchased www.mysteryflavorgame.com and built a direct mail campaign around the lip balms, sending