Paul Kiewiet

Jeff Solomon, MAS is the creator of, the industry's most popular business resource program. Jeff’s Rant will touch on topics with his straightforward approach to life and business.

Inspiration for this piece came from a recent journey that made me realize I needed to stop and salute our Industry's Heroes—those road warriors that spend time away from home to help us.

America was changed forever on September 11, 2001. As we reflect on the 10-year anniversary of this tragedy, I wanted to share something we have presented to the FreePromoTips audience for the last few years. I find this story shared by past PPAI Chairman, Paul Kiewiet, MAS to be quite inspirational.

Why do your customers need you? How do you answer that question? If your customers don't need you, you're not relevant.

Can you come up with five points where your customers would regard you or your organization as being different from everything else they see in the marketplace?

T’S NOT THAT easy being green. When Icelandic musician, Bragi Thor Valsson penned this lyric decades ago—which later became famous in the 1970’s by everybody’s favorite frog, Kermit—he couldn’t have known how prophetic the words would one day prove to be. Aside from providing a lovable children’s puppet with a cathartic means by which to come to terms with his self image, the lyric has, for this writer, come to epitomize the largely unspoken sentiment felt by much of the industry—What exactly does it mean to “go green?” For many suppliers, such as Fenton, Missouri-based QuickPoint, going green has to do with the incorporation,

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