Wearable tech and fashion are about to collide on one of the world's most-watched tennis courts. At this year's U.S. Open, the tennis-watching world will get its first glimpse of the Polo Tech smart shirt, new wearable technology brought to you by one of the world's leading fashion designers: Ralph Lauren.
The compression shirt, which will be worn by ball boys during the tournament, features biometric technology from OMSignal and the signature design of Ralph Lauren. Put it on and it reads activity (steps, how long you're active), breathing and heart rate and delivers it all in real-time ...
Ralph Lauren
When you think sports marketing, you think Nike, Under Armour and Budweiser, but Ralph Lauren is on to something with its Legends Clinic, which yesterday featured Venus Williams.
Designer Ralph Lauren's love of all things American is extending to Team USA once again.
As designers become more and more established in the fashion industry, crafting creations for the catwalk might become second nature, but real life off the runway still takes its toll--in the form of old age. Giorgio Armani, Ralph Lauren, Karl Lagerfeld and Oscar de la Renta are a few of the famous faces that are growing older and questions are already being asked about who will succeed them in their positions.
Click here to read the entire article from the Huffington Post.
REMEMBER THE DAYS when workout clothes were workout clothes only? Everyone had a drawer-full: apparel that worked, literally and figuratively, only in the gym. Clothes that made one feel, frankly, a little out of place anywhere else.
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