Rick Brenner

Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.

Sell your client a promotional product that enhances their brand and you're likely to have a happy customer for a long time. Sell a product that embarrasses the brand and the cost for everyone involved could be astronomical.

This week, Promo Marketing is looking at the stories that defined 2011. Today, we focus on product safety, and how the world of liability and compliance has changed the way many in the industry do business.

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