A prospect, like everyone else, is in some kind of pain. A distributor’s job is to both uncover that pain and understand how the right promotion will help alleviate it. My PARTNERS model is a simple acronym that will help you explain the features and benefits of your offering in such a way that your prospect will understand how accepting your offer will relieve his or her pain. Follow it, and you’ll dramatically accelerate your selling career. P—Pain: uncover, understand and translate it. To learn how you can move your customers, you must have a strong understanding of their core issues, as this is

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