Robert De Jong

In a move signaling the coast-to-coast demand from economically challenged advertisers for more effective channels of marketing, Cleveland-based WorkPlace Media, a marketing firm that targets consumers directly at work, is going west with the appointment of Los Angeles-based Robert De Jong as vice president of business development. De Jong served 22 distinguished years at ADVO, the nation’s largest direct mail company. According to De Jong, “We are at a pivotal moment in time in how advertisers interact with consumers. Never before have advertisers faced such pressure to connect with consumers in a meaningful way that demonstrates a real understanding of the challenges they face