Rose Shorma

NEED A LESSON in stretching a dollar? Look no further than the nonprofit sector. Because these organizations rely so heavily on the kindness of strangers, each has become adept at making ends meet, not to mention, moving the world with precious few hands on deck. Despite meager budgets and a lack of manpower, however, many nonprofits are seeking outside help to properly position their efforts. According to Daniel Welborne, vice president, promotional products for Dayton, Ohio-based WorkflowOne, “I will say nonprofits have learned marketing plays a critical role in promoting awareness and generating financial support for their cause.” For a sector with such inherent

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