Tom O Boyle

“We got some people together and we had some raised eyebrows—like, ‘Are you kidding?’ But you know what? You don’t know until you try,” said Tom O’Boyle, president of the Charlotte, North Carolina-based Journalbooks. O’Boyle was referring to the company’s new web-based fundraising effort—Promotional People Care—to help the injured, displaced and homeless victims of the May 12 earthquake that struck China’s Sichuan province. According to the Federal Way, Washington-based World Vision agency, one of O’Boyle’s partners in the effort, the 7.9 magnitude quake killed 70,000 and left approximately five million people homeless. “This earthquake was so quick, nobody had put anything together to