Vera Muzzillo

Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at

Promo Marketing's Annual Top 50 Distributors List is very much a representation of a current pervasive cultural theme: change. Whether the many changes of ’08 are good or bad overall is a matter of perspective, but certainly it’s safe to say this year was more eventful than most.

1 Bensussen Deutsch & Associates (BD&A) Woodinville, WA Principal: Jay Deutsch, CEO “TAKING THE BULL BY THE HORNS” PM: In your opinion, what does it mean to be a top distributor? JD: It means we pay attention to our clients’ objectives. It means creating effective and cohesive merchandise programs that provide a tangible, useful and personal connection to our clients’ brands. It means providing the most comprehensive suite of merchandise services, and backing them with the best people around. PM: What has been your strategy for success? JD: BD&A’s strategy for success is proven processes, unmatched

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