Watson Nichols

IN AN ERA where “charge it” has become not just a saying but a way of life, it’s not surprising that plastic cards of all kinds have found themselves at the top of the totem pole as profitable and enduring consumer products. To that end, some promotional products suppliers have adopted their own, increasingly popular version of the coveted plastic card—promotional gift cards. Promotional Marketing sat down with Watson Nichols, senior communications manager at Atlanta-based InComm and Steve Pruitt, vice president of marketing and business development at Midland, Texas-based Teraco for an in-depth look at this new wave in gift-giving.