Meridian, a print and promo distributor based in Illinois, clocked in at No. 10 on our 2019 Fastest Growing Distributors list with close to 44 percent year-over-year promotional products sales growth (and five straight years of double-digit growth). We finally caught up with Jake Chanson, head of business development for Meridian, to find out what's behind the company's success.
Jake talked about the cross-selling opportunities print and promotional products offer, incentivizing sales teams and, most importantly, making ease-of-doing-business a top priority. He also discussed the necessity of good customer experience in the post-Amazon landscape, and explained how good ERP, order management and other biztech platforms can drive growth.
Plus, Sean and Brendan try to make sense of the Great Chicken Wars of 2019, wherein Popeye's new sandwich nearly caused rioting in the streets thanks to some insane viral marketing and a social media feud. And, Doritos makes a play for Gen Z with a (maybe) ill-advised plan to do away with its logo and branding.