Swire Ho is co-founder of Garuda Promo and Branding Solutions, a distributor based in Los Angeles. He also goes by "The Promo Guy," part of a carefully crafted online presence that helps position him as the go-to expert for all things promo.
In this episode, Swire explains the enormous benefits this approach has had for his business. And he shares some of the strategies he uses to generate leads and create meaningful connections online. That includes starting his own podcast, but also appearing on other podcasts, creating and repurposing content, and using LinkedIn strategically.
Plus, Sean and Brendan run down some top industry news stories, including PPAI naming Dale Denham president and CEO, a seller getting stuck with 10,000 #FreeBrittany shirts, the awesome branded apparel on Marvel's "Loki" Disney+ series and a boatload of "Space Jam 2" merch.
And don't forget to check out these resources Swire mentioned on the show:
Podcast listing directory. Free services, with premium paid options:
Service for listing podcast and guest appearances. ("Think of it like a IMDB for podcast," Swire says):
Microphone for good audio:
- Professional Lavalier Lapel Microphone. $13.99 on Amazon
- Audio-Technica USB/XLR Microphone. $79 on Amazon
- Blue Yeti USB Microphone $129.99 on Amazon
Camera/webcam for video: