Jodi Sawyer is market development manager for FLEXcon, a manufacturer of pressure-sensitive film products for indoor and outdoor advertising, labeling, etc. Jodi presented an (excellent) education session on micro-brands at PRINTING United in October, and she was kind enough to join the show to expand on it.

Micro-brands present a potentially huge sales opportunity for distributors of print and promotional products, and Jodi explained what they are, how and where to find them, and how to get your foot in the door. She also talked about the ways social media and young consumers are driving these brands' purchasing habits, and how you can put that information to good use.

Plus, Sean and Brendan recap PRINTING United and discuss PETA's very on-brand holiday sweater, Dunkin's hit holiday merch collection and Hallmark Channel's Christmas movie madness.