Fluid Branding wants to plant one million trees.

With that goal in mind, the U.K.-based promo distributor recently launched its "A Tree With Every Order" program, a creative, impactful and comprehensive initiative that reimagines the way promo businesses can work toward a more sustainable and socially responsible industry.

Miles Lovegrove, managing director for Fluid Branding, and Kyle Scott, director of strategy, joined the show to discuss how the program got started, the business benefits of being a certified B Corp, why sustainability matters in promo and much more.

Plus, Sean and Brendan talk about the D.C. public library that raised $100,000 through sales of a very punk rock T-shirt and share their admiration for Lorde's sustainable "Solar Power" merch.