Even if you've never used a power drill or circular saw from Milwaukee Tool, you'd probably recognize its distinctive white-on-red branding. Turns out, the company puts that branding to good use, relying on promotional products as a key part of its marketing mix.
Sandy Johns, national account manager for Milwaukee Tool, joined the show to discuss the major role branded merchandise has played in her company's recent growth. Sandy shared two successful co-branded campaigns with City Electric Supply, an electrical wholesale business that has more than 500 locations, and let us in on how and why they selected their distributor partner, Dallas Print Factory. She also told us how Milwaukee Tool uses promotional products to reach customers at every stage of their brand journey, and much more.