Proforma has made some major investments in technology over the past few years, most notably ProVision, its $15 million business management platform. Keeping with that theme, Proforma invited none other than Apple co-founder Steve Wozniak to speak at its Elevate 2020 annual kick-off meeting ahead of PPAI Expo in Las Vegas.

We sat down with Proforma founder Greg Muzzillo one morning in Vegas to get some behind-the-scenes info on Wozniak's appearance and insights on technology. (Apparently, the Woz is also something of a promotional products aficionado, boasting a massive collection of promo items.) Greg also talked about why tech resources are so important for industry businesses moving forward.

Plus, Sean gives a firsthand report on the merchandise at Disney's Star Wars Galaxy's Edge theme park, and Sean and Brendan debate the merits of $11 promotional sporks.