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So I'm sure by now most of you have seen Rebecca Black's Friday video, but if you haven't, you should hop on over to YouTube for a bit and have yourself a watch. All done? Good. Let's have ourselves a little chat.
So, the video is ... interesting, to say the least. But, musical quality aside, there's a lot we can all learn from the video. After all, as of 3/25/11, her video has 47 million views on YouTube and I don't even want to know how many downloads on iTunes. That's enough, at least for now, to make her the most famous 14-year-old on the planet. To get that much attention, she must have done something right. So the question becomes, what parts of Black's Bieber-esque success can you mimic and apply to your business?
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Michael Cornnell
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