2010 Style Guide Teaser
Greetings loyal readers,
I thought this week I would post a little teaser of the style guide I'm writing for our December issue. Since I have a little more time than usual to work on my stories, I ended up collecting a bit more material in my interviews than what's likely going to see print. I hate wasting good information, so I've picked one interview, of the many I really liked, which might not get the attention it deserves in the print version of the story, and presented it below in a Q and A format. Enjoy, and look for the full story this December!
Gina Gaudet, designer for Charles River Apparel, Sharon, Mass., answered a few questions about jackets, fleece and outerwear in general.
Promo Marketing: What do you see being popular style-wise with jackets for 2010?
Gaudet: [I see] many non-traditional colors in outerwear, such as white, plums, corals, dusty blues, turquoise and retro 80s colors. Distributors should make sure to have some of these eye-catching colors to show to their customers. This
is especially so as some colors, such as coral, can be difficult to visualize. Your customers will probably never buy as much coral as they would the basics (like black) but that one "wow" color you are showing could really get their attention.
Gaudet cited an example of a coral-colored item, which you can see here.
PM: What fleece styles do you see becoming popular in 2010?
Gaudet: Color is key with fleece for 2010. White, various shades of pink
and blue are now becoming the standards in fleece colors. Corporations
are becoming more comfortable with new colors as opposed to just staying
with their official corporate colors or the traditional navy or black.
New fleece fabrics are also emerging as an enormous trend for 2010.
"Novelty fleeces" (including faux furs and soft silk-like fleece), as
well as textured fleece, are immensely popular at retail right now and
are making their way into our industry. Charles River Apparel has
launched a new women's fleece called our Silken Fleece Jacket (style
5035) that is so soft it feels like silk. We brought this women's-only
style in colors such as slate blue, chocolate and a rich black. Plus we
brought in a unique corduroy-styled fleece [link] that actually looks like
corduroy but has the unique softness and drape of fleece.