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In today's highly competitive selling environment, I believe cold calls are the least effective way to get new business. That's because people are reluctant to switch vendors and want to do business with others they know, like and trust, or who come highly recommended. A far better approach for growing your promotional products sales is targeted networking, quality referrals and strategic alliances.
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Rosalie Marcus
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Speaker, author and sales coach Rosalie Marcus, The Promo Biz Coach provides proven tools, tips and strategies for selling smarter, working less and making more!
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