3 Game-Changing Strategies to Propel Your Sales in 2014
Are you optimistic about sales in 2014? I know I am. To succeed in our technology driven economy you need to be savvy. Here are three game-changing strategies to propel your promotional products sales now and in the future.
Mobile is King: If your website is mobile friendly, is it easy to view from any mobile device? In 2014 more people will continue to use their mobile device as their primary means of accessing the Internet. The good news for promotional products sales professionals is that this is a great opportunity for you to introduce mobile-related promotions. Promotional products such as mobile charging stations will be more popular and useful than ever.
Social Media Rules: You don’t have to be on every social media platform, but you do need to be where your most-wanted clients hang out. Update your profile and your company page. Focus on the results your company can achieve, not your resume. Don’t just pitch your products; produce content that is valuable to your clients. Make your updates and posts relevant and engaging. Consider using video and graphics to demonstrate your expertise. Showcase your industry. Offer a special report about the value of promotional products compared to other marketing mediums. Both PPAI and ASI have done studies you can cite.
Niche to Be Rich: You can’t be all things to all people, but you can be a star in your target market. These days your customers know more, and they expect you to know more. Focus on profitable niche markets and become an expert in them. Produce content and marketing tips specifically for your niche and clients will come to you. Consider niche websites for improving your search rankings and making it easier for you to get in front of your most wanted promotional products buyers.