3 Reasons the Mobile Web is Overblown for Promo Products
Promotional products are not something that people usually contemplate while at a stoplight or in a coffee shop (unless you are in the business). So having a mobile site for a traditional promotional products company will affect less than 10 percent or your searches today unless you are atypical. Yes, this number will grow so you need to be improving mobile as you work on your future plans but it may not need to be a priority today. Given the condition of most industry sites today, mobile is probably the least most important feature suppliers and distributors should be focused on.
Google is right to be focused on mobile for a number of reasons since many industries have significant mobile traffic and growth of mobile traffic. Mobile is and/or should be a priority for these industries, but regardless of the industry you are in, the focus must be on the user and what the user experience is. If 90 percent of your users are using desktop devices, spending too much time on mobile in the short term is likely not a smart investment.
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