Can You Create Customer Loyalty?
These days, promotional products can be purchased everywhere, and your customers know it. With all the competition for your business, how can you create customer loyalty and repeat business? One answer is to go the extra mile and make your service memorable, not ordinary.
I was reminded of this over the weekend when my husband Bob and I met friends for a delicious dinner at a local Italian Bistro. It was our first time there and we'll certainly be going back.
Here are three things the owner of restaurant did to make us feel special and encourage our loyalty.
1. Make the first encounter memorable. First impressions count. Studies show that customers who have a great first encounter are more likely to be repeat customers and to give referrals.
Example: As soon as we walked in the door the restaurant the owner gave us a warm welcome, greeting us by name and immediately seated us. He took the time to come to our table to know more about us, and took a genuine interest in us by the questions he asked. In short, he made us feel like family right away.
How can you make your first encounter memorable? One savvy distributor provides a welcome gift box with a free special report on How to Get Great Results Using Promotional Products and free spec samples that pertain to the customer's niche inside the box. Supplier The Platform Group Gallery does a great job creating welcome boxes that are both memorable and eco-friendly.
2. Show appreciation. Everyone likes to feel appreciated and there are numerous ways to do that.
Example: Our waiter told us we would be receiving a free appetizer of our choice, compliments of the owner. This small gesture made all of us feel special. (And the calamari and marinara sauce were prepared perfectly too!) What are you doing to make your customers feel special and appreciated?