Can You Create Customer Loyalty?
Handwritten thank you notes, gifts for referrals, adding something special and unexpected to an order, are some of the small gestures that can make you stand out in a crowded marketplace.
3. Focus on them. Take a genuine interest in their goals, preferences and business challenges. Remember, it's not about you, it's about them. Be a problem solver, not an order taker.
Example: Our waiter knew that my friend had an allergy to certain foods. He made sure to tell her which entrees to stay away from. He asked me and my husband about our food preferences and he made great menu recommendations.
What do you know about your best customers and prospects preferences? How can you recommend the right product for their needs? Keeping track of what's important to them (by asking powerful questions) and providing those services will make you stand out and build loyalty.
These three strategies are just the tip of the iceberg when it comes to customer loyalty. I would like to hear from you. What are you doing to create customer loyalty? Please reply below.
Looking for more ideas to quickly and easily increase your promotional products business? Get a free Skyrocket Your Sales audio download with non-stop ideas to increase your promotional sales, plus supplier discounts and my new special report "10 Big Mistakes Promotional Professionals Make and How to Avoid Them and Double Your Sales," at www.promobizcoach.com. Contact Rosalie at Rosalie@promobizcoach.com or 877-570-6766.