3 Tools Every Marketing Leader Should Use

By Nathan R. Elson

The following post was originally published by .

Over the years, like many of my peers, I have used quite a few marketing tools. Thinking back over the last 24 years I have been in this space, it is remarkable how much has changed, and equally remarkable how much has not. Over that time, we have seen some interesting tools and applications come and go: Remember when FeedBurner was a necessity? While the modes by which we do marketing change — and so do the tools — the core of what we do as marketers does not. So then, what tools do we use that persist?

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Nathan R. Elson Author's page

Over the past two decades, I have waded chest-deep into the depths of marketing and technology, spanning a wide pool of projects and responsibilities. My work has influenced multinational corporations, Christian denominations, software, and high-tech research as well as local churches and small businesses. While I specialize in branding, product launches, and building marketing programs from the ground up, my passion is for people, including the people who do marketing. Currently VP of Marketing for CDF Capital, I lead a small but mighty team.