3 Tools Every Marketing Leader Should Use
But beyond process documentation, these tools are easy to use tools to do wireframing, a quick mock-up of a marketing piece, or even to create a mind-map. Both tools even offer a quick way to mock-up your office layout (if you like that sort of thing).
The utility to here is speed and ease of use. It is a great marketing tool that has been in my arsenal from the beginning.
Cloud Based File Sharing as Marketing Tools
Since desktop publishing starting dominating the marketing landscape in the late eighties and early nineties, the need to share large digital files to facilitate marketing has always been a need. I remember my days in college where every computer on campus had a Zip Drive to make this easier. With the advent of cheap storage and reliable broadband access, physical drives, FTP servers, and large format email services are no longer necessary. But the need is there.
Whether it is Box, DropBox, OneDrive, Google Drive, iCloud or any other slew of services, it really doesn't matter which you use. What matters is having the ability to share, in real time, files with a team securely without worrying about complex infrastructures. This has enabled us to work better with staff (both local and remote), vendors, and clients. When sharing a file is as easy as saving a file, that is a tool that everyone should use.
Spreadsheets as Marketing Tools
Not just an accountant’s best friend, spreadsheets are quite possibly the most important software innovation. Ever. And I only wish I was exaggerating. All superlatives aside, if you ponder for a moment all that has been made possible with the use of spreadsheet software, it is pretty remarkable. For all of our advancements in business intelligence (BI), machine learning (ML), and analytics, the one tool that most executives reach for when they want to understand and play with data is Excel (and sometimes Google Sheets).
Over the past two decades, I have waded chest-deep into the depths of marketing and technology, spanning a wide pool of projects and responsibilities. My work has influenced multinational corporations, Christian denominations, software, and high-tech research as well as local churches and small businesses. While I specialize in branding, product launches, and building marketing programs from the ground up, my passion is for people, including the people who do marketing. Currently VP of Marketing for CDF Capital, I lead a small but mighty team.