3 Tools Every Marketing Leader Should Use
Ponder this: what do you use to build and massage your marketing budgets? What do you use to manipulate, look at, and explore your analytics? What does your team use to present reports to you ? My guess is that most of you, like me, eventually ask for the data in a spreadsheet. And while we are at it, I do not know a single BI or analytics tool, or data platform (like say a CRM or email system) that does not allow for import or export into structured data.
There is a reason for this. Tabular data is the simplest way to store data for visualization and analysis. If you are good with Excel and have good data, you can do quite a bit.
Why These 3?
When I was answering this question in a LinkedIn message thread, something very simple struck me. We make marketing way too complicated and the tools we use as well. Many of us who run marketing departments and teams spend too much time looking at and evaluating marketing tools, and not enough time doing marketing things. So at the end of the day, what is important to me, not only as a marketer, but as an executive? What stands out is the ability to quickly communicate visually, quickly share files, and to quickly look at and manipulate data.
Over the past two decades, I have waded chest-deep into the depths of marketing and technology, spanning a wide pool of projects and responsibilities. My work has influenced multinational corporations, Christian denominations, software, and high-tech research as well as local churches and small businesses. While I specialize in branding, product launches, and building marketing programs from the ground up, my passion is for people, including the people who do marketing. Currently VP of Marketing for CDF Capital, I lead a small but mighty team.