3 Ways to Get Your Email Under Control
Email marketing works. It works so well, everyone is doing it. The low cost of sending emails has flooded our mailboxes with junk, which is getting harder and harder to avoid.
Industry service providers are a part of the problem, but they at least (usually) allow you to opt out of all emails they send. Most service providers also do not sell your email address, they sell the service of emailing you. So, the bigger issue is vendors getting your personal email address.
Here are three ways to get your email under control:
1. Use the spam button liberally.
If you get an email from someone and they didn't get your permission, hit the "report spam" button either in the email or using your spam software.
If it is someone you did business with, then...
If it is a reputable vendor, this works well and will reduce your junk.
If you feel you might someday want to keep them, then...
3. Use rules
In most email clients, you can use rules to filter email. Just have any emails you may want to keep filtered to a folder, such as "supplier specials." This folder will keep all of your emails and you can search through them at your leisure.
- Outlook makes it easy. Right click the message and click "rules," then set up the option to either forward messages from this sender or the topic being sent.
- Gmail: Click the email and choose "filter messages like these," and enter your criteria
I recommend two folders:
- Junk: This is a filter for junk that is otherwise hard to get out of your inbox, and I move messages from constant senders that somehow get past my other efforts here by default and hardly ever look at them.
- Offers: This is a filter for emails like discounts or other offers. The nice thing about filtering emails here is that in addition to not interrupting you all day, you have a folder with all your specials, making them easier to search.
Email marketing is here to stay because it is inexpensive to do, and it gets results. Try one or more of the above methods to help reduce how much email interrupts your day.
E Dale Denham Author's page Dale is a business leader who is best known for providing business-focused I.T. leadership. He believes technology is not limited to increasing efficiency, but is essential to driving revenue. Dale strongly believes having great people is the critical ingredient to success no matter how great your technology might be.Known to many in the promotional products industry as a leading technologist, Dale is using his mix of business and technology to help drive the industry forward. One of the leaders and founders of the PromoStandards effort, Dale and others are working hard to address industry inefficiencies. Dale also is a board member of PPAI through 2018.Follow Dale on Twitter @daledenham or connect with him on LinkedIn via http://www.linkedin.com/in/daledenham.