3 Networking Tips for 2012

The next few months are very busy here at Promo Marketing and they lead to one of my favorite events in the industry: PROMOTIONS EAST. In preparation for the Atlantic City-held trade show, I've compiled a list of three effective ways to better your networking and selling techniques by June.

1. Redesign Your Calling Card
Maintaining a brand is important, but updating it to fit with current business trends is essential. Because our industry still values business cards, additions like QR codes and links to your social sites can bring your paper product to the tech age. Also, you can make your card digital by using LinkedIn, Facebook or Pinterest. These sites offer venues to showcase your experience and content in a controlled and stationary manner so your information is always visible. (Unlike Twitter, which is better as a means of gathering and sending more immediate information.)