4 Advertising Ideas for 2014
4. Squats for Subway Tickets in Russia
In preparation for the 2014 Winter Olympics in Sochi, Moscow started charging subway users in squats instead of money. Doing 30 squats buys you a subway ride. This idea works for any city or company trying to increase physical fitness. You can provide the exercise gear needed to make it happen. Free pedometer if take the stairs in the morning, a healthy gift basket if you take the most steps in a month, etc.