4 Colors You Need in Your Next Promotional Campaign
Part of being in the promotional products industry is always staying ahead of the trends. While promotional apparel tends to follow retail, there's no reason not to skip ahead and integrate color trends ahead of time. Based off fashion influencers, these color trends are going to be huge going forward, and they could pay off big for your business.
Keep reading for the four colors your next promotional campaign needs.
1. Sky Blue
After model Gigi Hadid sported this sky blue ensemble, fashionistas worldwide predicted sky blue would knock millennial pink off the color throne.
This could be a bold prediction on my part, but apparel color trends tend to follow food trends. Don't act like you don't remember the kale boom of 2015. Anyway, with more and more health and wellness bloggers turning their sights on lavender for its stress-relieving properties, I'm predicting lavender shades will be big.
Pantone is with me on this one. For Fall 2017, get ready for bold colorways like this shade of red.
I'm hoping this will be a self-fulfilling prophecy, because I just ordered a turquoise earring stud, but I think turquoise is about to have a major moment. It's the perfect blue for activewear and streetwear, and it always manages to still make a statement.
Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his
first second Academy Award.