If suppliers are making more money, that must mean distributors are selling more and making more money as well, and that's a very good thing for everyone. Except me, because now I don't get free stuff. I for one think this is a terrible trend that needs to be stopped immediately.
And there you have it, my thoroughly unscientific proof that the state of the promotional products industry is strong. Of course, there are many more reasons: the excellent education available, the legislative initiatives, and the progressive product safety movement, just to name a few. What do you think? Is 2012 actually looking better than 2011? Is the economic climate improving? Sound off in the comments below.
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.





