My 5 Favorite Promotions of the Week
Because I didn't get to blog last week, this post is more like my five favorite promotions of the last two weeks. Promotional products have been making major headlines this week, thanks to their uniqueness, and I wanted to showcase some of my favorites!
Keep reading for my top five.
1. Doritos "Guardians of the Galaxy" Bag
Doritos' promotion for "Guardians of the Galaxy" is something I've never seen before. The physical Doritos bag is a music player with a headphone jack and a Micro-USB port. It's pre-loaded is the "Guardians of the Galaxy" soundtrack, so that fans can listen to the great soundtrack while snacking on some Doritos.
2. Beyoncé Merchandise
I've already expressed my strong thoughts on Beyoncé's promotional marketing genius. So, it's no surprise that her "Lemonade" anniversary merchandise is making waves on social media, and I want every single thing. So, Beyoncé, if you're reading this, please send this "Lemonade" bomber jacket to Philadelphia.
3. McDonald's Super Mario Toys
Not everyone agrees on whether or not McDonald's new uniforms are cool, but patrons are loving their Super Mario Happy Meal toys. Even adults are trying to score these limited edition collectibles.
4. Custom Coachella Patches
I'm always waiting to see the awesome promotional products that come out of music festivals, but this merchandise from Coachella is top-notch. Lot, Stock and Barrel set up shop to create custom monograms, bandanas and patches inspired by visitors' favorite artists, like Beyoncé and Travis Scott. And, visitors could get the patches sewn onto their own clothing or vintage clothing purchased at the pop-up shop. What can I say? I love embroidery.
5. sweetgreen x Zahav Promotional Event Swag
Unfortunately, I did not get invited to sweetgreen x Zahav's promotional event in Philadelphia, but fortunately, my boyfriend did, and he got a plus-one! The event, held at La Colombe, was to promote a new salad bowl launch with Zahav's Michael Solomonov, and it was a promotional event for the books. We were given branded tote bags, branded hot sauce and branded coffee, and the decorations throughout the event were beautiful. Also, we got to eat turkish coffee donuts, so it was safe to say it was the greatest night of my life.
Side note: They gave attendees the chance to build their own flower bouquets, which I thought was a great idea!
Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his
first second Academy Award.