5 Simple Strategies to Build Your Sales
The following post was originally published by Printing Impressions. To read more of their content, subscribe to their newsletter, Today on PIWorld.
Here are five simple ways to build your business over the coming months:
1. Referrals
Your network will know plenty of prospects that are exactly the right fit for you. Make a plan to ask for introductions on a regular basis. Everyone at your company should be doing this!
2. Lapsed clients
Don’t give up on customers that you think have given up on you! Members of the Successful Print Sales Circle regularly win a lot of business by contacting past customers. You can contact a lot of people in just a few hours and this nearly always brings results.
3. New products/services
What could you launch to your existing customers? You don’t have to re-invent the wheel. The best tactic is to frame it from your customer's point of view.
4. Upselling key clients
Your best clients are usually happy to buy more from you. You just need to give them a reason. Ask them what else they would like from you. You probably offer it already!
5. Finding new clients
Remember to use the TPD Principle to focus on exactly who is the right type of client for you. Understand their business challenges (remember, it is rarely how to find a better product!) and why they should work with you rather than the competition. Now you have a plan for finding and approaching prospects who have a good chance of turning into customers.
PS Find out more ideas on how to engage with today’s buyers: download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now at http://profitableprintrelationships.com/e-book/ You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively. Also, check out my book “Done For You Sales Scripts” where I outline a whole range of follow up sales approaches. Here’s the link: https://profitableprintrelationships.com/online-training-resources/done-for-you-sales-scripts/
- Categories:
- Marketing and Sales
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."
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