5 Tips To Get Your Press Release Printed : Promotional Products

By Kyle A. Richardson

On an average day, I receive between 10 and 25 press releases. Half of them I immediately trash because they're about a professor's new book discussing how great books from professors are, or they come from a "marketing guru" whose claim to fame is being Seth Godin's poolboy's childhood scout master. Anyone working in daily news has eight hours to read, write, edit, post and publish everything, meaning they don't have time to waste. Each bad press release I read is like a cigarette taking five minutes off my life.

1 2 3 4 5 6 7 All Next »

0 Comments

View Comments

Kyle A. Richardson Author's page

Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.