5 Tips To Get Your Press Release Printed

3. Don't rely too heavily on a spell-checker. Spell checking programs will tell you that "throu" is wrong, but they won't tell you that you accidentally typed "though" instead of "through" or "an" instead of "and." On the same token, triple check all names. Microsoft Word doesn't know how to spell your employees' names, and neither do I. Make sure they're spelled properly and have the appropriate gender pronouns. We're depending on your writing to tell us if "Lou" is short of Louise or Louis.

4. Your audience has a 140-character attention span. This is no knock against your readers; the Internet has completely changed how we expect and process information. Today's audience wants news fast and to the point. That's not to say your press release should be Twitterized, but the first two sentences should be engaging enough to make me read the next 10. However, don't make your piece too short either, or it will seem irrelevant and likely not see print. Three sentences is a tweet. Three paragraphs is a news piece. Three pages is a white paper.

5. Send me chocolate. Preferably dark. We're not in the incentives industry for nothing.