6 Things Clients Are Buying
Clients and prospects still are buying. Your customers still need you and still want to buy from you.
What your customers want to buy is a more efficient, more profitable, more exciting company. They want to buy a better brand. They want to buy the ability to be the first choice among shoppers looking for the services and products that they offer. They want to buy loyal customers. They want to buy engaged, committed employees. They want to buy results.
You have a tool kit of 3-D media that can be put to use when combined with your creativity and your problem-solving abilities to give your customers just what they want, when they want it.
They want to buy what you have to sell:
Increase return on marketing investments with the one medium that can touch all five senses. Increase engagement and involvement with a medium that touches people where they live and how they live. Increase value by providing a medium that remains to be seen and is used over and over again.
Motivate your sales forces to make the extra calls, mail the extra letters and prospect just a little deeper. Motivate customers to read the offer details, stop in and compare, visit the trade show booth, and reactivate old accounts. Motivate employees to ask for the add-ons and to take the time to assure complete customer satisfaction.
Call out the features and benefits of your clients' products and services in a creative and engaging way. Build a brand image and reinforce key messages so that your customers are top of mind, all the time.
Show appreciation to customers for stopping by, for taking test rides, for filling out applications, for joining email lists, for buying a first time or a second time, or for ongoing loyalty. Show it to employees for going above and beyond, for sacrificing to help out during challenging times, for working more hours for less pay or for working fewer hours to keep fellow workers from being laid off. A little appreciation goes a long way, especially right now.
Spread positive emotions and make people feel valued. Promote recognition among peers and in the community. What gets recognized gets repeated.
Provide tangible advertising that can reinforce key training messages, be used as communications devices to carry messages, motivate people to learn and remind folks of the lessons learned.
Increase, Motivation, Promotion, Appreciation, Recognition and Training. You IMPART value that sets you apart from the competition and allows you not only to survive but to thrive in any economy.
IMPART that kind of thinking and those kinds of services to your clients and they'll buy from you in any economy. Remember, IMPART is made up of six tools that you sell that everyone will always need and will always have a budget for.