A Race To The Top Via Safe And Compliant Products
Collaborating to meet end-buyer customer needs is simply good business. End-buyers get better and safer product solutions, suppliers and distributors develop stronger relationships by growing trust, and these efforts are moving the gauge. Not every end-buyer cares, but those who do have big marketing dollars to spend and even more value in brand equity that must be protected.
I believe this new level of partnership is going to spill over into many other aspects of doing business together and fuel a race to the top that allows companies to focus on the value proposition of promotional products rather than a race to the bottom where we see continued commoditization, low-value low-cost product offerings.
On your mark, get set, GO! The Race to the Top has begun.
Brent Stone is executive director - operations for Quality Certification Alliance (QCA), the promotional products industry's only independent, not-for-profit organization dedicated to helping companies provide safe products. A Six Sigma Black Belt, Stone has more than 25 years of in-depth supply chain management experience with extensive expertise in process design, development, improvement and management. He can be reached at firstname.lastname@example.org or visit www.qcalliance.org for more information.