A Simple Way to Introduce Yourself That Gets Results

By Matthew Parker

The following post was originally published by Printing Impressions. To read more of their content, subscribe to their newsletter, Today on PIWorld.

Would you like to win four meetings from five approaches?

That’s exactly what my friend Nick from Seven Hills Chocolate achieved recently. And those four meetings turned into three new clients. Nick is not a salesperson: he makes chocolate and hates selling! But he wanted to supply chocolate to some of the premier hotels in Bath. So, he sent them a letter introducing himself and his business.

It helped that the letter also contained some chocolate! But what really made the letter stand out was that it was handwritten in copperplate lettering. He hand-addressed the envelopes and even sealed them with wax!

Never underestimate the power of a handwritten card or letter

In a world of e-mails and mass-produced mail, sending a hand-written note really stands out. It shows you care about having a dialogue with your prospect. You will be remembered.

Naturally, one card does not turn a prospect into a buyer. But you are much more likely to receive a positive response from a follow-up call, e-mail or social media message.

If you want to maximize your chances of a good response, and you are based in the U.K., why not include some of Nick’s chocolate as well! (And get some for yourself as well: it’s delicious).

What do you say in a card like this?

Right now, when you buy my pdf-book “Done For You Sales Scripts,” I’m offering a bonus introduction script that’s perfect for a card like this. Naturally, the book comes with my cast-iron 30-day money back guarantee.

Here’s the link: https://profitableprintrelationships.com/online-training-resources/done-for-you-sales-scripts/

PS Find out more ideas on how to engage with today’s buyers: download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now at http://profitableprintrelationships.com/e-book/ You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively

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Matthew Parker Author's page

Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.

Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."