A Tale of Two Markets

But at the fishing village, the merchants took the time to have a conversation with me, showed pride in their products, and cared about what interested me. They built trust in just a few minutes. I actually wanted to buy from them, as opposed to wanting to run away. I had always known that trust was important in a buy-sell relationship, and this shopping experience in a Caribbean island was a great reminder of that. I would even go a step further and highly recommend the market in the fishing village. They won me over to earn referrals!

Thought Provoking Question: What are doing to build trust in your sales conversations?