A Trio of Terrible
It's not just snow, either. I feel the same way about water sports. Though they do only take place in the summer, they're usually on fact-moving vehicles that take you far from home (In this case, the beach, where there are towels, umbrellas and sandwiches). Wind whipping by you? Cold. Water-to-me ratio? Wet.
Thanks, but no.
What got me thinking about all this? I blame Promo Marketing's April issue. I was perusing the product selection in order to determine which were superior enough to graduate into the esteemed class of Editor's Picks and I came across the Ozone jacket from Mount Gear Corp. I don't know if it's the image quality or what, but for some reason, I looked at it and thought, "Ah. Warm, dry, home." I can't really explain how a jacket made me think of home, particularly when the guy in the image is clearly not in his home but perhaps there's a campground in his backyard or something? It's the combination of wind- and water-resistance, I think, that is getting me so psyched. Is it bad that I've never owned any apparel with these qualities? In fact, most of my clothing is completely wind-susceptible (along with my hair). And at this point, my jeans are just asking for rain to soak the bottoms.
Anyway, back to the product image—it brings up a major point. How well are you showcasing the goods? When you present product to your clients, are you properly equipped to conjure images of whatever "Warm, dry, home" might mean for your end-buyers? If one tiny image could show enough detail to make me immediately comprehend its quality, that's what you should be going for in every sales pitch.
One last thing: I trust that, because I didn't hear from anyone regarding the big Threads debut two weeks ago, we're rocking it. We're awesome. You love everything about it. You want to compose epic poems dedicated to the wonder that is Threads. If this is not necessarily so, we want to hear about it. Speak now … or I will ask you again two weeks from now.