Relationship Building 101: Have you passed?
Sure, having our own personal tour guide was wonderful; however, that is not the lesson to take away. My contact and I certainly talked business, but the nice part was that he expressed an interest in my role, my goals and how we could work together to achieve them. I mattered. Since that trip, we remained in touch and I learned a lot about the industry and every conversation felt like I was catching up with an old friend rather than a mere associate—a win-win situation.
Think about this as you plan your itinerary for the upcoming trade shows. Check in with old friends. Perhaps make lunch or dinner plans if time allows. Lose the “me, me, me” mentality and ask about THEM.
Finally, don’t forget to visit company booths that you’re unfamiliar with and introduce yourself. That person might just be your next best client.