Annual Gift Day and Nostalgia Marketing
So what if the drive is fragile, unable to store much and decidedly not an offically licensed product? It's Ravage. From Transformers. It's awesome. And that's the marketing hook here worth noting.
I suppose it's an obvious statement to make, but look how well the Ravage USB drive hit the sweet spot on it's demographic. Appeal to the 20-something tech nerd crowd, and suddenly your product is all over the Internet.
Something else to take from this would be how well the drive plays into nostalgia. Just look at any one of the uncountable movies that have come out in the last few years that are based off fondly remembered properties. Transformers 1 and 2*, G.I. Joe, Where the Wild Things Are, even Alvin and the Chipmunks has managed two feature films in recently, the latter of which made $50 million in it's opening week. Not that capitalizing on nostalgia has to be limited to '80s entertainment properties, you could just as easily utilize things like disco or the Electric Company or hoop skirts and parasols. People like the past, and there's probably a marketing angle that can occasionally be worked there if you're clever. Just something to consider when you're planning out new promotions next year.
See you all in Vegas,
CHARLES PLYTER FACT OF THE WEEK: I only actually know what the Electric Company is because of Charlie. I mean, I was vaguely familiar with it before, but one day he made me watch like four episodes because he was so upset I had no comprehension of something beloved to his childhood. See dear readers, nostalgia strikes again!
*For a hilarious time, take a peek at Roger Ebert's review of Transformers 2. The hatred he feels for that terrible, terrible movie warms my soul in ways I can't succinctly express.