Another Ignorant Hit to our Industry!
Another question might be how big the problem of excess spending in government agencies really is? Politico, a Washington media source, filed this report on their questions about government's use of promotional products and asks where is this swag? Click here for their story "Has Anybody Seen the Swag?"
Our industry has taken some heavy blows lately in regards to what we do. A couple examples are what happened recently in Minnesota and Missouri. It's my feeling that our industry is being grossly misunderstood.
I'm not trying to make any sort of political statement here. But when do we each stand up and set the record straight about the benefits of promotional marketing? Regardless of your politics on either side of the fence, this issue has to do with how our industry is being perceived. As we can see here, that perception may affect our ability to do business ... yet it continues to happen.
Below is the immediate PPAI response to the issue and their action steps. We also offer followed commentary from Ben Baker, President of CMYK Solutions and a link to a Fast Company article, Does Swag Work? written by Jerry McLaughlin, CEO of Branders.com.
One of our company tag lines is: "We don't sell stuff, we provide solutions." If we are unable to present how promotional products offer value and provide marketing solutions, we will continue be perceived as purveyors of "swag."
PPAI Petitions President To Reconsider Promotional Products Spending Limit
President Obama has issued an Executive Order instructing all Federal agencies and departments to limit spending on "non-essential items used for promotional purposes, such as clothing, mugs, and non-work related gadgets."
The limits on promotional spending are included in a larger effort to reduce spending on federal employee travel, vehicles, printing and technology by 20 percent.