Another Ignorant Hit to our Industry!
Promotional Marketing, like any other medium, is not a magic bullet. It is a tool that should be used in concert with other tools, including social media, direct mail, mass media and others to build brand awareness and move people towards a desired call to action. There is value in all types of marketing. Each is a tool that appeals to different audiences. By using different tools in concert you can capture a greater market share. Be creative, get people's attention and tell a better story of why a business or organization provides value in the marketplace.
As we move through these uncertain economic times, everyone needs to market to survive. It is those who understand how to develop strategic marketing plans, utilizing the best mediums to support the brand within budget constraints that will ultimately succeed.
We close this piece with a link to thoughts from Jerry McLaughlin, CEO of Branders.com, as published by Fast Company. Click here for his article, Does Swag Work?
Jeff Solomon, MAS is affiliated with a Top 10 distributor company. The FreePromoTips.com website and e-newsletters he publishes are packed with beneficial information and exclusive FREE offers from a few forward-thinking supplier companies. Don't miss out on what's happening! Opt in to receive their e-newsletters! LIKE their page on Facebook and follow them on twitter.