By
Brent Stone
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
One of the most compelling business books I have read recently is Different: Escaping The Competitive Herd by Youngme Moon, the Donald K. David Professor of Business Administration and Senior Associate Dean, Chair of the MBA Program, at Harvard Business School. Her research focuses on marketing innovation and brand differentiation, two key elements of any successful business but especially applicable to the promotional products marketplace.
0 Comments
View Comments
E
Brent Stone
Author's page
Brent Stone is the executive director - operations for the Quality Certification Alliance. He offers practical approaches for applying compliance as part of your business strategy in order to differentiate yourself in our crowded marketplace.
Related Content
Comments