Bad Hair and Personal Branding

It remains to be seen if he will be able to maintain a forerunner spot on the ballot, especially when the race becomes less of a circus show and a dialog on more serious issues begins. But I can guarantee Celebrity Apprentice will see improved ratings this season. Whether you love him or hate him, Trump has succeeded in building his brand. We as business owners, marketing professionals and brand builders might want to pay attention to this guy, not necessarily to the message—but definitely to the method.