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Attending local business expos are always enjoyable for me. I like to analyze how businesses choose to stand out from the crowd and market their companies. A few years ago, I wrote a short PromoTip entitled I won a Chip Clip and Invested 100K! It's a snarky piece touching on how many trade show exhibitors often give away "stuff" just to give away stuff without regard to using a product to convey their desired message. It is the sad truth that this kind of thinking goes to further the erroneous idea that what we sell is really just "trinkets and trash." But if we are doing our job, we will guide the client to the "right stuff."
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Jeff Solomon, MAS
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Jeff Solomon, MAS is the creator of FreePromoTips.com, the industry's most popular business resource program. Jeff’s Rant will touch on topics with his straightforward approach to life and business.
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