Selling Lessons from Black Friday

Happy Thanksgiving Eve!

On this glorious November Wednesday, I thought I'd feed you some promotional ideas. It is too late for turkey-day sales this year, but that doesn't mean you cannot use the cranberry-sauce holiday of thanks as inspiration for your current programs.

Sweets and Eats
Though Thanksgiving is more about spending time with loved ones than downing exorbitant amounts of turkey, stuffing and pumpkin pie, that doesn't stop people from doing it. The lesson here: people love food. Especially themed food. Give a company a cookie with its logo on it, and it will be yours.